Technology

Focus on the Questions You
Want Answered

Insight Lenses

"The semantic Web is nothing compared to what these guys are doing...This is what the semantic Web ought to be and should be."

Sue Feldman,
VP of Content Technologies Group

NetBase’s patent-pending lenses focus searches by organizing the patterns detected by our next-generation semantic technology in the context of a specific set of questions relevant to a specific discipline or audience of researchers. For example, marketers want insights into likes and dislikes, preferences and alternatives, product attributes, behaviors, and so on. Healthcare providers want insights into treatments, and causes and complications. Scientists want to know about techniques and technologies: what companies use or sell them, what products use or contain them, and what the pros and cons are.

Instead of sorting through millions of unrelated search results, researchers can drill down on the subset of results that actually address the question at hand. In doing so, they can surface insights faster and more effectively than ever before, allowing them to:

Seeing Through the Consumer & Marketing Lens:

  • What do people like and dislike about your brand?
  • What emotions does your brand evoke?
  • What are the reasons people purchase your product?
  • What companies and brands do people associate with your product category?
  • What products do people view as alternatives relative to your brand?
  • What are the perceived needs in your product category?

Seeing Through the Health & Medical Lens:

  • What are the treatments for the condition?
  • What medications address the condition?
  • What foods and plants have applications for the condition?
  • What are the causes of a disease, condition, or symptom?
  • What are the complications of a medical condition?
  • What are the pros and cons of various treatments?

Seeing Through the Science & Technology Lens:

  • What organizations provide or use a particular technology?
  • What products use or contain a technology?
  • What are the applications of a technology?
  • What are the pros and cons of a technology?
  • What organizations address a particular problem or provide a benefit?
  • What techniques are used to address a particular problem?

Technology

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