ConsumerBase
Build a Game-Changing Consumer Insight Strategy
Consumer & Marketing
Insight Discovery Tools for Netnography and Social Media Understanding
"The Internet provides marketers with an unprecedented opportunity to study consumers in their "natural habitats." With all of the potential insights that are out there — offered to us for free — the companies that can figure out how to capture them will gain a big competitive advantage. Hundreds of tools claim to capture consumer sentiments, but NetBase truly understands what they are saying."
Malcolm De Leo,
Vice President of Innovation
Why just listen when you can truly understand? ConsumerBase, your insight discovery tool from NetBase, is the only solution available that helps you build a game-changing consumer insight strategy by capitalizing on the social media explosion and leveraging all your internal data.
ConsumerBase helps companies:
Make better marketing decisions with more complete, accurate market research
Save time in producing market innovations and in delivering new products to market
Reduce costs by using netnography as a complement to traditional market research methods
Validate assumptions about consumer behavior
Drive incremental revenues for their products
ConsumerBase can extract actual consumer preferences from terabytes of public and private information. It can sift through millions of social media postings and years' worth of private data—survey results, call center transcripts, interview notes, and more—to surface insights. Unlike tools that infer sentiment based on the presence of simple keywords, ConsumerBase understands full sentences and organizes search results in the context of the questions that you need to answer. ConsumerBase understands the English language. It even speaks four other versions of the English language:
- Urban words or "slanguage," for example, "My new phone is sick!"
- Alternative spellings, for example "luv," "kewl," or "gr8"
- Abbreviations, for example "IMHO," "ttyl"
- Common misspellings, for example "teh/the"
ConsumerBase's Consumer & Marketing lens helps you get to the bottom of consumers' opinions, needs, and emotions. It organizes insights into the framework of the business problems you are trying to solve: developing brand strategies, creating new products or packaging, designing marketing campaigns or advertising creative, and more. Instead of looking at raw data, you can quickly move to "what," "why," and "how."
Seeing Through the Consumer & Marketing Lens:
- What do people like and dislike about your brand?
- What emotions does your brand evoke?
- What are the reasons people purchase your product?
- What companies and brands do people associate with your product category?
- What products do people view as alternatives relative to your brand?
- What are the perceived needs in your product category?
Solutions
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Free PaperNetnography: The Marketer's Secret Weapon
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ConsumerBase Brochure Follow Us Online!
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CEO Interview
ARF Meets with NetBase CEO Jonathan Spier