NetBase: Insight Delivered

Our first July release is now live with several requested features and improvements, including:

• Additional increases in the number of Sound Bites we categorize,
• Grouping of similar Emotions and Behaviors, Companies and Products,
• Improvements to the Highlight Widget.

Increasing Number of Categorized Sound Bites

We have continued to increase the number of Sound Bites we categorize into Likes, Dislikes, Emotions and Behaviors. You should see many more Sound Bites categorized into Insights.

Grouping of Similar Emotions & Behaviors

In our last release we added grouping of similar Likes and Dislikes. Continuing in this direction, we added grouping of similar Emotions and Behaviors. You will now see words and phrases like ‘complain about’, ‘complaint’, ‘blame’ and ‘bitch about’ all grouped into a single Insight.

Grouping of Companies & Products

The same (or similar) Companies and Products are also grouped. For example, company names like ‘Verizon’, ‘Verizon wireless’ and ‘Verizon wireless Corp’ are now identified as the same company.

Improved Highlight Widget

We also made improvements to the Highlight Widget. We made it easier to identify the ‘big’ insights from the ’smaller ones’ and made the top Insights ‘pop out’.

What’s Next?

Some of the items we are working on for the next set of releases include:

• Continued increase in the number of Sound Bites we categorize
• Enhanced analytics with new charts and analysis features

Drop me a line – I’m always interested in your ideas and comments. And, stay tuned for more to come …

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