NetBase: Insight Delivered

Our second June release is now live with several exciting features and enhancements.

Growing Forum Content

We dramatically increased the amount of forum content available in ConsumerBase. We incorporated more than 300 Million additional forum posts (4.5 months of history) with an average of 2 Million posts being added per day. All of which is building up to our existing index and directly available to be queried and analyzed in seconds.

Removal of Duplicates and Spam

No doubt you’ve noticed that the Internet is full of redundant pages (re-posts, etc.) and spam. The good news is that we have made several improvements so that you will see less spam and duplicate information when using ConsumerBase.

Grouping of Similar Likes & Dislikes

We improved our ability to group “similar” Likes and Dislikes together into the same Insight. You will now see words and phrases like “awesome”, “excellent”, “pretty awesome” and “terrific” all grouped into one Insight.

Improved Performance

You should see a noticeable improvement in query and selection speed. Querying and summarizing insights, even across tens of millions of hits, should only take a few seconds.

Look and Feel

In addition to adding new features we decided it was time to give ConsumerBase a minor face lift. We changed colors, fonts, layouts and other minor tweaks to improve readability, ease-of-use and overall aesthetics. We hope you agree. Please send your feedback to me!

What’s Next …

Some of the items we are working on for the next set of releases include:

• Grouping of similar Emotions and Behaviors
• Grouping of similar Products and Companies
• Improving the number of Sound Bites we find for an Insight
• Comparison analysis (e.g. side-by-side comparison of multiple brands)

Drop me a line and stay tuned for more to come …

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