NetBase: Insight Delivered

Our first June release just went live today with the following noteworthy features.

Resolving “It”

There is a lot of magic happening under the hood of ConsumerBase. One such “magic trick” is to figure out what a pronoun like “it” refers to (also called anaphora resolution for those who care) and then use this information when we search for insights.

In the example below you can see how ConsumerBase can identify that the iPad is “desirable”, and also know that “Big screen” and “Beautiful screen” are desirable attributes of the iPad by correctly identifying that “it” refers the iPad.

ConsumerBase can find these types of  references within a sentence as well as across multiple sentences. In our next release we will leverage  this feature further by finding more hits for a particular insight.

Improved Topic Sharing

Following up on our topic sharing feature that was released two weeks ago we improved the ability to view topics. You now have the option to view (1) All Topics, (2) My Topics and (3) Shared Topics.

What’s Next …

Some of the things we are working on for the next set of releases include:

• Adding more forum content
• Increased number of Sound Bites classified for an Insight
• Grouping of linguistically similar Insights
• Improved performance and stability

Stay tuned for more to come …

Comments (1)