NetBase: Insight Delivered

I met last week with Jason Falls, author of the Social Media Explorer blog. He’s a smart guy and he asked some great questions about ConsumerBase. In his review, Jason wrote “I’ve been in search of something that A) Produces more meaningful information and B) Is priced somewhere other than the “are you effin’ kidding me” range.”

Jason really hit the nail on the head. He keyed in to one of our major differentiators. There is a lot of noise these days about social media monitoring. With our ConsumerBase tool, NetBase is really trying to up the ante. There’s definitely a need for monitoring tools, and especially ones that help companies communicate directly with their customers. But there is a huge hole in the market to serve market research with a way to use social media  to understand how what is being said impacts your brand. And, to make those important discoveries quickly enough that you can act on them and without spending your whole research budget. Check out Jason’s review, and let us know what you think.

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